Contents
A. Digital Marketing Overview
- Overview of various types of digital marketing
- digital advertising, partnership marketing, and corporate channels.
- Key metrics of digital advertising
- Designing Eff ective Website - The Eight Cs
- How to allocate online marketing budget?
B. Website Management
- Tips for a successful website
- Review and identify areas for improvement of your company website
- Key performance metrics
- Search engine optimization (SEO) for your company website
C. E-Commerce
- Hong Kong online shopping market and forecast
- Insights from global online shopping studies
- Critical success factors of E-Commerce
D. Social Commerce (Group Buy)
- Business model of social commerce and how it works
- Key trends of social commerce
- Should you use group buy site to sell your products/services? What are the factors to consider?
E. Email Marketing
- Email marketing DOs and DONTs
- Design and craft your email
- How to write eff ective subject line for eDM?
- Build, buy or rent email list?
- Vital questions to ask email list broker
- Key performance metrics

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