1. TYPES OF EVENTS AND FUNCTIONS
( 項目及活動的種類 )
- Professional Qualifications in Event Planning and Management
- Key Factors in Event Planning
2. EVENT AND FUNCTION PLANNING AND MANAGEMENT - AN INTRODUCTION
( 項目及活動的籌劃及管理 )
- Qualities of a Good Event Manager
- ＂Macro＂ Event Planning
- Beginners Tasks
3. PLANNING AND BUDGETING
( 籌劃及預算 )
- Budgeting for the Event and Function
- Cost Elements in Event Budgeting
- Event Coordination and Timing
- Contingency Readiness
4. SITE STUDIES
( 項目及活動的種類 )
- Site Selection, Inspection, Planning and Management
- Types of Sites
- Site Visit, Inspection Tour, and Site Visit Check List
- Security Management
5 EVENT MARKETING
( 項目推廣 )
- The A.I.D.A Formula
- Elements of Successful Promotion
- Promotion Checklist
- Contracts and Agreements - types of contracts and their importance
- Communication Requirements and Contingency Planning
6. EVENT PLANNERS
( 項目計劃表 )
- Event Activity Plan and Planner Calendar
- Transportation and Logistics
7. MANAGING EVENT DESIGN AND DECORATION
( 項目設計及場地佈置 )
- Principles and Elements of Design
- Design Guidelines
- Career in Event Design and Decoration - job opportunities
8. PRINCIPLES OF EVENT AND FUNCTION MANAGEMENT
( 項目及活動管理之原則 )
- Event Management Manual
- Event Sponsorship, Entertainment and Production
9. FINANCIAL AND RISK MANAGEMENT
( 財務及風險管理 )
- Financial and Risk Analysis
- On Site Services, in particular, Contingency Services
- Contingency Planning and Execution
10. GLOBAL EVENT MANAGEMENT
- WITH EMPHASIS ON MAINLAND CHINA
( 全球性項目管理 - 中國市場的重要性 )
- The Importance of Research
- Understanding Local Culture
- Satisfying Special Needs
- The Importance of Equal Opportunities
- Complying with the Law
- Providing for Special Needs

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