1.- The process of communication
- Motivation techniques
- Oral and visual communication
- Meetings, discussions and interviews
- IT for business communication
2. Understanding Customers ( 瞭解顧客需要 )
- Identifying the customer
- Investigating customer
- Understanding customer behaviour
- Major Segmentation Variables
- Predicting and infl uencing customer behaviour
3. Marketing Environment ( 市場環境 )
- Using PEST to evaluate the macro environment
- Using SWOT to analyze the micro environment
- Using Product - Market Growth Matrix to Process Sales and Market Share
- Writing Marketing Plans
- Case study
4. Marketing Fundamentals ( 市場基本概念 )
- Various marketing tools
- Combining the marketing mix
- 4Ps vs 4Cs
- Customer care
- Importance of TQM
- Case study
5. Marketing in Mainland China ( 中國市場學 )
- Macro environment in Mainland China
- Marketing mix in Mainland China
- 10 Dos and Donts in PRC Marketing
- Managing Partners and People in Mainland China
- Case study

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