Course content (1) Why use the Social Media (Facebook, Wechat , Instagram) for marketing; (2) Marketing and sales plan on the social media; (3) Targeting consumers; (4) Online communication techniques; (5) Social Media Marketing techniques; (6) Brand and Interactive advertising; (7) Website design consideration in relation to SEO/M; (8) Implementation consideration; (9) Combination of 'on-line' and 'off-line' marketing strategies; (10) How to evaluate the effect of Social Media Marketing; (11) Search Engine Optimization techniques.